- Snitcher can be used legally under the General Data Protection Regulation (GDPR) under the basis of "legitimate interest".
- We recommend that you state your usage of Snitcher in any places you list your usage of other tracking software, such as Google Analytics.
Under the GDPR, every company must have a lawful basis for processing their data. Since Snitcher identifies companies by analyzing your visitor's IP addresses, and IP addresses are considered personal data under the GDPR, a lawful basis is required to do so. When it comes to the world of B2B marketing and analytics, legitimate interest is the most suitable basis, and commonly used. Therefore:
Snitcher operates under the basis of "legitimate interest":
"processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child." †
† See: Art. 6 GDPR - Lawfulness of processing for reference.
This is based on the simple ground that the individual whose data you’re processing could have a legitimate interest in what you’re offering them.
Furthermore, Snitcher's focus is on providing B2B business identifications rather than data on a personal level. For that reason, Snitcher uses personal data to a very limited extent.
When using Snitcher, a cookie is set in order for our system to be able to distinguish users. This cookie is called 'SNID' and has a lifetime of two years from the moment it was first set.
This is similar to the '_ga' cookie set by Google Analytics †, on which Snitcher used to operate in the past.
† See: Google Analytics cookie usage for reference.
If you use Snitcher and want to comply with GDPR we recommend you do the following:
- State your usage of Snitcher in the same places you state your usage of Google Analytics.
- State your usage of Snitcher in any places you list your usage of other tracking software and cookies.