With a simple setup, you can push leads directly into Clay tables and power workflows that fit your go-to-market strategy.
In this guide, we’ll cover:
✅ Creating a webhook in Clay
✅ Connecting Snitcher to Clay
✅ Automatically sending leads via automation
Let’s get started 👇
Step 1: Set up a Webhook in Clay
Log into your Clay account
Click “Actions” and select “Import”
In the pop-up that appears, search for “Webhook” and click it
In your Clay table, click the ➕ (plus) button next to the word “Webhook” to begin receiving data
Copy the Webhook URL that Clay generates
Step 2: Connect Clay to Snitcher
Go to your Snitcher dashboard
Navigate to Integrations > Webhooks
Click “Create Webhook”
Give your webhook a clear name (e.g. “Clay”)
Paste the Webhook URL you copied from Clay
Click Create Webhook
Your webhook is now ready to receive leads from Snitcher!
What’s Next?
Now that your webhook is active, you can configure a Snitcher automation to send the right data to Clay:
New high intent leads
Leads in a specific segment
Contacts tied to a certain stage or score
Once your automation is triggered, data will flow into Clay instantly and appear in the connected table.
Need a hand?
As always, we’re happy to help if you want to chat through ideas or troubleshoot a setup.
Just drop us a message, and we’ll be there.
Team Snitcher signing off 👋