Snitcher provides powerful insights on company engagement and website activity - but those insights are only valuable if your entire commercial team can use them in their daily workflows.
By mapping Snitcher data to your CRM, you make it accessible to everyone - even teams that don’t have access to Snitcher.
This means:
✅ Sales teams can track real-time buying signals inside their CRM.
✅ Marketing teams can use Snitcher data for segmentation, lead scoring, and retargeting.
✅ Customer Success teams can identify churn risks and upsell opportunities.
The result? A more informed, aligned, and efficient commercial team - without requiring them to log into Snitcher.
Why Mapping Matters: Turn Website Activity into CRM Actions
Sales: Prioritize & Automate Follow-Ups Based on Buyer Intent
Your sales team can combine Snitcher insights with CRM data to surface high-priority leads without needing Snitcher access.
By mapping fields like Last Visit Date, Total Sessions, and Pageviews, reps can:
Re-Engage Lost Deals When They Return to Your Website
CRM Setup:
Filter for Lost Deals where Last Visit Date = Within the last 7 days.
Automate a task for the account owner to reach out.
(Optional) Trigger a Slack or email notification to alert the rep.
👉 Example: A lost deal from 6 months ago is suddenly back on your pricing page. A task is automatically created in the CRM to follow up.
Identify Buying Intent from Prospects Who Haven’t Converted Yet
CRM Setup:
Filter for companies with high Pageviews & Time on Site in the last 3 days.
Set up an automatic task for SDRs to reach out.
👉 Example: A company with no converted contact spends 10+ minutes on your solution pages. A task is assigned to an SDR to engage them before they drop off.
Surface Late-Stage Deals That Are Showing Strong Intent
CRM Setup:
Identify open opportunities that have visited the site multiple times in the past week.
Set a task for the sales rep to check in.
👉 Example: A deal in the negotiation stage suddenly revisits the website and reads case studies. A task in the CRM reminds the rep to follow up with an offer.
Marketing: Use Website Activity to Improve Lead Scoring & Retargeting
Your marketing team can use Snitcher data inside the CRM to:
✅ Score leads based on engagement (Pageviews, Time on Site, Returning Visits).
✅ Create dynamic audiences for retargeting & email nurturing.
✅ Optimize paid campaigns by identifying which accounts actually engage post-click.
👉 Example: Automatically Route High-Intent Leads to Sales
CRM Setup:
Identify companies with 5+ sessions in the last 7 days + pricing page visit.
Auto-assign them to a hot lead list & notify SDRs to take action.
👉 Result: Your team focuses only on leads with real buying intent.
Customer Success: Detect Expansion & Churn Risks Before They Happen
By mapping Snitcher engagement data to your CRM, Customer Success teams can:
✅ Identify upsell opportunities based on product research behavior.
✅ Detect renewal risk if engagement drops.
✅ Get real-time alerts when customers look at cancellation pages.
👉 Example: Get Alerts When Existing Customers Research New Products
CRM Setup:
Create a list of current customers who visited product pages they haven’t purchased yet.
Assign a task for the account manager to follow up.
👉 Result: Your CS team reaches out before the customer even contacts sales.
How to Set Up Field Mapping in Your CRM
Step 1: Choose the Right Fields to Map
We recommend mapping these key Snitcher fields:
Snitcher Field | Recommended CRM Field | Use Case |
Last Visit Date | Last Activity Date | Automate follow-ups for returning leads |
Pageviews | Custom "Total Pageviews" Field | Score lead engagement |
Sessions | Custom "Total Sessions" Field | Track buying intent |
Time on Site | Custom "Total Time on Site" Field | Measure lead research depth |
Segments | Custom CRM Field | Filter accounts by behavior |
Example:
Step 2: Automate Tasks & Notifications Based on Snitcher Data
Use Snitcher data in your CRM’s workflow automation to:
✅ Assign follow-up tasks to sales reps when a lost deal returns.
✅ Send Slack/email alerts when high-intent leads visit pricing pages.
✅ Trigger CRM workflows to move engaged accounts into priority pipelines.
Final Thoughts: Make CRM Data Work for Your Whole Company
By mapping Snitcher engagement insights into your CRM, you turn website visits into real sales opportunities - without requiring your teams to log into Snitcher.
Start mapping today and unlock the full power of website engagement insights for your team.
If you have any questions or want help setting up your workflows, feel free to reach out.
✌️ Team Snitcher