Enriching GA4 with company identifications is the first step to reducing wasted budget spend and increasing the number of quality conversions you drive.
This guide will bring you up to speed with how to access Snitchers company information in GA4 and take the next step of applying the data to reports and audiences.
If you haven't already, please connect GA4.
Create a Segment and build an Audience
You will need to create a Segment to build an Audience in GA4. With the Audience you can run comparisons and filter reports. Plus of course run retargeting and exclusion programs.
We highly recommend that creating both an Ideal Customer Segment and an Exclusion Segment.
1️⃣ Navigate to Explore -> Create a blank exploration -> Build a new Segment
2️⃣ Create a custom Segment -> User Segment
3️⃣ Name Segment -> Add conditions
4️⃣ Select Custom Dimensions
5️⃣ Input the company parameters you would like to use in the Segment
👉 Name your Segments = 'Ideal Customer Profile' and 'Exclusion Profile'
👉 2 + 3 = Use the correct AND OR logic
👉 Build an Audience
Add a comparison to reports
Now that you have an Audience made from Ideal and Non-ideal companies, you can compare reports and find insights.
1️⃣ Navigate to Reports -> Reports Snapshot -> Add comparison
2️⃣ Add comparison
👉 Select Dimension -> Search for 'Audience name' -> Select Audience name
👉 Select Dimension values -> Audience you wish to use e.g. Ideal Customer Profile
3️⃣ Start finding insights by comparing reports
Comparing individual industries or company sizes
1️⃣ Select Dimension = e.g. Snitcher Company Industry
2️⃣ Select Dimension values = e.g Marketing and Advertising
As always, please feel free to drop us a message with ideas, inspirations, questions or just to say hello 🥳