There are two options to send leads from Snitcher to LinkedIn. This guide will run you through implementing both👇
Irrespective of the option you choose, we recommend first setting up Lead Scoring so you can easily determine the type and quality of leads used in your LinkedIn campaigns.
If you would like to learn more about how to use Snitcher leads and visit info to power LinkedIn retargeting, check out the use case guide.
Option 1: The automated way
To automatically send new leads to a LinkedIn Audience you can use Zapier.
We recommend using the trigger option 'Lead Enters Segment in Snitcher' rather than 'New Lead' to ensure you only retarget good fit companies.
When selecting the Audience you would like to send Snitcher leads to, be sure to follow the set up instructions for create an Audience in LinkedIn using Zapier.
Option 2: The manual way
Snitcher supports exporting your leads as a .csv file that is ready to be used as a custom audience in your LinkedIn campaign(s).
Enabling you to target LinkedIn ads to companies already showing interest in your products or services. LinkedIn will automatically look for profiles connected to the companies in your export file.
Here's how 👇
Sign in to your Snitcher Dashboard.
Make a selection of the leads you want to target on LinkedIn and click Export -> Download leads as LinkedIn campaign
Sign in to LinkedIn's Campaign Manager
Click the correct account name.
Move your cursor over the Account Assets tab in the top navigation bar and select Matched Audiences from the dropdown.
Click the Create audience dropdown in the top left. Below Upload a list, select Company / Contact.
Name the audience, select Company List as the list type, and click Select list.
Upload the LinkedIn Audience file exported via Snitcher in Step 2.
Click Agree & Upload.
You can now finish setting up your target audience and the rest of your campaign. You may also want to check out this article from LinkedIn if you're setting up your first campaign.