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How to enrich Google Analytics with company data
How to enrich Google Analytics with company data

Ready to turn Google Analytics into that dream B2B solution you've always wanted?

Jerre avatar
Written by Jerre
Updated over a week ago

Decrease costs per acquisition while increasing the number of quality conversions you drive, all from GA, without needing to increase your budget.

Easily find new and better insights to optimise on-site performance, paid and organic marketing initiatives. Create ideal visitor retargeting and lookalike audiences or exclude bad fit visitors from your ads.

If you'd like to learn more about the use cases of the Google Analytics enricher, please check out our guide.

This article will provide an overview of what happens when you connect GA, how to get it set up and what to be aware of after it's connected to ensure the data keeps flowing.

πŸ’‘ The Google Analytics Enricher works with both UA and GA4.

1️⃣ What it will do

When you connect your Google Analytics account to Snitcher. We will automatically create 4 custom dimensions for you.

The tool will then enrich events (GA4) and sessions (UA) with identified company details matching the custom dimensions created.

2️⃣ How to set it up

Sign in with Google Analytics and follow the 3 click connection.

🚨 Please be sure to Authenticate GA profile that's installed on the same website (how to check GA ID)

3️⃣ What to be aware of

πŸ‘‰ Please don't make changes to the custom dimensions as this will prevent us syncing the data correctly.

πŸ‘‰ A Spotter token is required for the integration and is auto created when you connect GA. So please don't delete your token as it will break the connection.

πŸ‘‰ It can take up to 10 mins to start seeing data in GA.

4️⃣ How to view the enriched information in Google Analytics

In GA4 select Reports => Report snapshot => Real-time

In UA navigate to Reports => Real-time => Events => then select Events (Last 30 min)

To learn how to apply the enriched company information, please check out the Google Analytics use case guide.

Have fun and as always, please feel free to give us a shout if you have questions, ideas or just feel like saying hello πŸ₯³

πŸ’‘ Want to use Snitcher's leads for LinkedIn retargeting too?

Check out our LinkedIn Ads Guide to see how it's done.

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