Building visual dashboards will enable you to understand the sources and content that ideal visitors engage with. Or which perform the worst, costing you money and engagement.
Dashboards with traditional analytics data do not provide the qualitative insights to effectively make decisions and optimise performance. What makes up all of those numbers?
❓ Good fit companies?
❓ Consumers?
❓ Bad fit companies?
❓ Bots?
❓ Competitors?
Which marketing channels actually drive potential buyers? Which ad types are burning money, but the vanity metrics look great?
Snitcher data enables you to answer these questions and find your most valuable traffic sources and content to win more customers. Plus cut out the poorly performing tactics and save the budget.
To get started, you will need to have Google Analytics integrated:
Once that’s ready to rock and roll, open Looker Studio.
Would you like to create a new report or add the company data to your existing reports? 🤔
🚨 Would you like to use our Looker Studio template? Request a copy from the support team and follow the steps in this guide - How to configure Snitcher Looker Studio reports
Create a new report
Create a blank report
Select Google Analytics as the data source
Select your Google Analytics account
Select the property
Select all website data
You can find the company identification data under the following custom dimensions:
Company Size
Company Industry
Company Domain
Company Name
💡 When looking for the relevant metrics, just search 'company', and the available options will come up.
With the dimensions, you can filter for your target market and compare the performance of pages, campaigns, mediums, and so much more on a quality basis.
You can select only identified users as the data source if you want to analyze just the identified companies. We prefer using all website data as it provides a relational analysis of performance.
Enrich existing reports
We recommend duplicating your reports while figuring out what new information to include.
Once again, select Google Analytics and All website data as the source.
From here, you can switch out old dimensions for company data or add new stages and metrics to your dashboard.
Would you like pre-made templates?
Drop us a message, and we’ll be happy to send a few through to get you started 💪