Create visual dashboards to understand the sources and content that drive customers, not just traffic πŸ‘“

Building dashboards on traditional analytics data alone provides a limited window into performance. What makes up all of those numbers?

❓ Good fit companies?

❓ Consumers?

❓ Bad fit companies?

❓ Bots?

❓ Competitors?

Which marketing channels actually drive potential buyers? Which ad types are burning money, but the vanity metrics look great?

Look behind the curtain with Snitcher data. Find the most valuable traffic sources and content to win more customers. Cut out the poorly performing tactics and save the budget.

To get started, you will need to have Google Analytics integrated:

Once that’s ready to rock and roll, open GDS. Now comes the decision time!

πŸ€” Would you like to create a new report or add the company data to your existing reports?

If you would like to create a new report.

  1. Create a blank report

  2. Select Google Analytics as the data source

  3. Select your Google Analytics account

  4. Select the property

  5. Select all website data

You can find the company data under the following custom dimensions.

  • Company Size

  • Company Industry

  • Company Domain

  • Company Name

  • Company Founded year

  • Company City

  • Company State

πŸ’‘ When looking for the relevant metrics, just search 'company', and the available options will come up.

With the dimensions, it’s possible to filter for your target market and compare the performance of pages, campaigns, mediums, and so much more on a quality basis.

You can select only identified users as the data source if you want to analyze just the identified companies. We prefer using all website data as it provides a relational analysis of performance.

For existing reports

We recommend duplicating your reports while figuring out what new information to include.

Once again, select Google Analytics and All website data as the source.

From here, you can switch out old dimensions for company data or add new stages and metrics to your dashboard.

Would you like some pre-made templates?

Drop us a message, and we’ll be happy to send a few through to get you started πŸ’ͺ

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