CRM Integrations Overview
Snitcher integrates with several popular CRM platforms, enabling you to sync valuable website activity data directly to your CRM for more effective sales and marketing workflows.
Connecting Your CRM
Once you've connected your CRM, Snitcher will:
Sync behavioral data (e.g., sessions, pageviews) to existing CRM accounts that match organisations in Snitcher based on domain.
Allow you to configure which Snitcher fields should sync and how.
You can connect your CRM in two ways – by selecting the integrations button or going to the settings > integrations.
Configuring Field Sync
After connecting, you can configure field-level behavior:
Map Snitcher data fields to CRM fields.
Choose to sync data:
Only on create
On create and update
Some fields are fixed and cannot be reconfigured (though they can be removed if not needed):
Total Sessions
Total Pageviews
Total Time on Site
First Visit
Last Visit
Snitcher Tags
Snitcher Segment Names
Organisation Sync
What Happens After Connecting?
Snitcher syncs data to all existing CRM accounts that match a Snitcher organisation (by domain).
We do not create new CRM accounts automatically after connection.
When Are New Accounts Created?
Snitcher will only create new CRM accounts when:
You manually click “Send to CRM” on an organisation.
An automation is configured and the organisation is seen.
Matching Logic
We match company records by the domain names that are mapped on the integration page. This ensures no duplicate records are created.
Contact Sync
Contacts are not automatically created on connection.
A contact is only sent when:
You manually click “Send to [CRM]” on a contact.
(Upcoming) Contact sync automation is triggered.
Matching Logic
We match contact records by the email address that is mapped on the integration page. This ensures no duplicate records are created.
Deal Sync
When an organisation is synced, Snitcher pulls in all associated deals from the CRM.
Deal data is not pushed to the CRM but is available for segmentation in Snitcher.
Sync Behavior Summary
Snitcher pushes data to the CRM based on field mappings configured on the integration page.
Updates in Snitcher (e.g., tags, segments) are reflected in the CRM.
CRM → Snitcher sync is not yet supported for data updates (future feature).
You can still use CRM-originated data in Snitcher filters.
Field Sync Summary
Field Name | Description | CRM Object |
Snitcher Segment | The name of the Snitcher segment this company is in | Company |
Snitcher Tags | Tags added to the company in Snitcher | Company |
Total Sessions | Number of sessions for the company | Company |
Total Pageviews | Total website pageviews | Company |
Total Time on Page | Total time spent on the website | Company |
First Visit | Timestamp of the first session | Company |
Last Visit | Timestamp of the most recent visit | Company |
Custom Fields | Any other mapped Snitcher data | Company |
Email address of the identified contact | Contact | |
First Name | First name of the identified contact | Contact |
Last Name | Last name of the identified contact | Contact |
Title | Job title of the identified contact | Contact |